01 Project Brief
View of Hope is a newly founded outreach organization sponsored by the Point Church located on Long Island, NY. As a start up, they are only focusing on their food pantry. I have researched other successful food pantries and food banks, and used my research to develop an effective branding system. In addition, I have also proposed three marketing and fundraising strategies.
As a charitable organization, friendship, peace, and trust are feelings that I want to deliver to their target audience.
Baskerville with its elegant serif and rounded brackets helps to build a lighthearted look.
Creating the focal point from taking out the tittle on the "i", and enclosed it with the mark - a pair of spread wings which is more recognizable and graphically cleaner for representing birds. Birds like doves and swallows are usually associated with hope.
The shape in between two wings is symbolic of the Holy Chalice relating back to the church. Blue is the color of Point Church.