PROJECT BRIEF

 

CLIENT

IDEXX Laboratories

 

PROJECT GOALS & DETAILS

To raise awareness of a IDEXX product – SNAP Test, and to educate vet techs on the product, we created a social media campaign including a landing page, Facebook ads, an edutainment video and email blast. The core assets are the custom illustrations for the 3 steps of SNAP Test.

 

custom-illustration-01.jpg
The light-hearted, fun and eye catching characters not only connect with their target audience, vet technicians, on the Facebook, but they also help them better understand the topic.

The light-hearted, fun and eye catching characters not only connect with their target audience, vet technicians, on the Facebook, but they also help them better understand the topic.

 

Landing Page - The form on the right follows the user as scrolling down the page.

Landing Page - The form on the right follows the user as scrolling down the page.

 

Storyboard of the edutainment video 

Storyboard of the edutainment video 

 

Facebook Ads

Facebook Ads

 

Email blast

Email blast