Ava Liu
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I’m Ava, a product designer drawn to complexity, the kind that takes strategy, empathy, and a bit of creative magic to solve.
I’m curious by nature and love working with people who care deeply about what they build. I tend to ask direct questions, and value honesty in the design process.
I help teams find direction, connect their mission to real user needs, and turn ambitious ideas into products that feel effortless to use.
I’m especially excited by fintech, travel, and health, where thoughtful design can turn friction into confidence.
At the heart of it, I design for clarity — to make the complex feel simple, and the simple feel meaningful.
Design Principles I Live By
Lead with empathy
I listen before I create. Every decision starts with understanding how people feel, not just what they do.
Balance strategy & craft
Design is where insight meets intuition. The best solutions are thoughtful, intentional, and built to last.
Design for clarity
I bring calm to complexity. Good design helps people think clearly, make confident choices, and feel in control.
Stay curious
I learn, question, and experiment. Curiosity keeps the work alive and turns obstacles into opportunities.
My Journey So Far
July 2023-May 2025
Ohai.ai
Built an AI-powered personal assistant from the ground up. Defined product vision, created scalable design systems, and shaped experiences that made daily tasks feel almost magical.
Jan 2022–Present
House numbers
Designed a fintech brand and platform that turned complex financial data into intuitive tools.
Nov 2021–Jun 2023
Hologram Sciences
Designed wellness App experiences that combined science, data, and coaching to support healthier habits.
Apr 2021–Nov 2023
Perch Energy
Built a SaaS that help people save on clean energy with confidence. As the first designer, shaped brand and product from concept to launch and established a scalable design system.
Jul 2018–Apr 2021
Care.com
Led design for B2B products and collaborated on consumer experiences. Improved usability, trust, and conversion across a two-sided marketplace.
2015–2018
Various Clients
Designed websites, brand systems, and product concepts at agencies. Built a foundation in cross-disciplinary design and client collaboration
Outside of Work
When I’m not designing, I like to challenge myself physically with tennis and golf. I’m my own barista and never skip a good espresso. My two cats and two dogs fill my days with joy, chaos, and company.
I’m endlessly curious and love learning — whether that’s picking up a new language, diving into history, or going down a rabbit hole about something random that caught my interest. When it comes to reading, I often reach for self-help books; favorites include Atomic Habits and All About Love.
I love trying new food with friends and traveling whenever I can. Exploring new cultures, flavors, and ideas always opens my mind and leaves me inspired to create. Whether it’s a great meal, a quiet moment, or a new perspective, I’m always chasing the things that make life feel a little more intentional and alive.
Connect
with me
I love creating things that make everyday life feel a little easier, a little kinder, and a little more intentional.
Greater Boston, MA U.S.A
© 2025 Design and content by Ava Liu
Ava Liu
Home
About
I’m Ava, a product designer drawn to complexity, the kind that takes strategy, empathy, and a bit of creative magic to solve.
I’m curious by nature and love working with people who care deeply about what they build. I tend to ask direct questions, and value honesty in the design process.
I help teams find direction, connect their mission to real user needs, and turn ambitious ideas into products that feel effortless to use.
I’m especially excited by fintech, travel, and health, where thoughtful design can turn friction into confidence.
At the heart of it, I design for clarity — to make the complex feel simple, and the simple feel meaningful.
Design Principles I Live By
Lead with empathy
I listen before I create. Every decision starts with understanding how people feel, not just what they do.
Balance strategy & craft
Design is where insight meets intuition. The best solutions are thoughtful, intentional, and built to last.
Design for clarity
I bring calm to complexity. Good design helps people think clearly, make confident choices, and feel in control.
Stay curious
I learn, question, and experiment. Curiosity keeps the work alive and turns obstacles into opportunities.
My Journey So Far
July 2023-May 2025
Ohai.ai
Built an AI-powered personal assistant from the ground up. Defined product vision, created scalable design systems, and shaped experiences that made daily tasks feel almost magical.
Jan 2022–Present
House numbers
Designed a fintech brand and platform that turned complex financial data into intuitive tools.
Nov 2021–Jun 2023
Hologram Sciences
Designed wellness App experiences that combined science, data, and coaching to support healthier habits.
Apr 2021–Nov 2023
Perch Energy
Built a SaaS that help people save on clean energy with confidence. As the first designer, shaped brand and product from concept to launch and established a scalable design system.
Jul 2018–Apr 2021
Care.com
Led design for B2B products and collaborated on consumer experiences. Improved usability, trust, and conversion across a two-sided marketplace.
2015–2018
Various Clients
Designed websites, brand systems, and product concepts at agencies. Built a foundation in cross-disciplinary design and client collaboration
Outside of Work
When I’m not designing, I like to challenge myself physically with tennis and golf. I’m my own barista and never skip a good espresso. My two cats and two dogs fill my days with joy, chaos, and company.
I’m endlessly curious and love learning — whether that’s picking up a new language, diving into history, or going down a rabbit hole about something random that caught my interest. When it comes to reading, I often reach for self-help books; favorites include Atomic Habits and All About Love.
I love trying new food with friends and traveling whenever I can. Exploring new cultures, flavors, and ideas always opens my mind and leaves me inspired to create. Whether it’s a great meal, a quiet moment, or a new perspective, I’m always chasing the things that make life feel a little more intentional and alive.
Connect with me
I love creating things that make everyday life feel a little easier, a little kinder, and a little more intentional.
Greater Boston, MA U.S.A
© 2025 Design and content by Ava Liu
About Me
Design Principles
Past Experiences
Outside of Work
Ava Liu
Home
About
I’m Ava, a product designer drawn to complexity, the kind that takes strategy, empathy, and a bit of creative magic to solve.
I’m curious by nature and love working with people who care deeply about what they build. I tend to ask direct questions, and value honesty in the design process.
I help teams find direction, connect their mission to real user needs, and turn ambitious ideas into products that feel effortless to use.
I’m especially excited by fintech, travel, and health, where thoughtful design can turn friction into confidence.
At the heart of it, I design for clarity — to make the complex feel simple, and the simple feel meaningful.
Design Principles I Live By
Lead with empathy
I listen before I create. Every decision starts with understanding how people feel, not just what they do.
Balance strategy & craft
Design is where insight meets intuition. The best solutions are thoughtful, intentional, and built to last.
Design for clarity
I bring calm to complexity. Good design helps people think clearly, make confident choices, and feel in control.
Stay curious
I learn, question, and experiment. Curiosity keeps the work alive and turns obstacles into opportunities.
My Journey So Far
July 2023-May 2025
Ohai.ai
Built an AI-powered personal assistant from the ground up. Defined product vision, created scalable design systems, and shaped experiences that made daily tasks feel almost magical.
Jan 2022–Present
House numbers
Designed a fintech brand and platform that turned complex financial data into intuitive tools.
Nov 2021–Jun 2023
Hologram Sciences
Designed wellness App experiences that combined science, data, and coaching to support healthier habits.
Apr 2021–Nov 2023
Perch Energy
Built a SaaS that help people save on clean energy with confidence. As the first designer, shaped brand and product from concept to launch and established a scalable design system.
Jul 2018–Apr 2021
Care.com
Led design for B2B products and collaborated on consumer experiences. Improved usability, trust, and conversion across a two-sided marketplace.
2015–2018
Various Clients
Designed websites, brand systems, and product concepts at agencies. Built a foundation in cross-disciplinary design and client collaboration
Outside of Work
When I’m not designing, I like to challenge myself physically with tennis and golf. I’m my own barista and never skip a good espresso. My two cats and two dogs fill my days with joy, chaos, and company.
I’m endlessly curious and love learning — whether that’s picking up a new language, diving into history, or going down a rabbit hole about something random that caught my interest. When it comes to reading, I often reach for self-help books; favorites include Atomic Habits and All About Love.
I love trying new food with friends and traveling whenever I can. Exploring new cultures, flavors, and ideas always opens my mind and leaves me inspired to create. Whether it’s a great meal, a quiet moment, or a new perspective, I’m always chasing the things that make life feel a little more intentional and alive.
Connect with me
I love creating things that make everyday life feel a little easier, a little kinder, and a little more intentional.
Greater Boston, MA U.S.A
© 2025 Design and content by Ava Liu