PROJECT BRIEF
CLIENT
IDEXX Laboratories
PROJECT GOALS & DETAILS
To raise awareness of a IDEXX product – SNAP Test, and to educate vet techs on the product, we created a social media campaign including a landing page, Facebook ads, an edutainment video and email blast. The core assets are the custom illustrations for the 3 steps of SNAP Test.
The light-hearted, fun and eye catching characters not only connect with their target audience, vet technicians, on the Facebook, but they also help them better understand the topic.
Landing Page - The form on the right follows the user as scrolling down the page.
Storyboard of the edutainment video
Facebook Ads
Email blast