01 Project Brief
Golf Pro is a streaming service of the Golf channel. It allows subscribers to watch member-only content and popular live shows on any devices. They needed a proof-of-concept, including offer pages, home pages, search page, and mockup for Apple TV.
02 My Role
I was responsible for creating designs for all deliverables and present them to the client.
Golf Pro is a product of Golf channel, so the design adopted the Golf channel brand guideline.
On the header, I took snippets of popular shows as video backgrounds, which gives users a taste of the product.
After capturing the visitors interest with the header, the 3 reasons-to-believe immediately follows to further convince them to sign up for the product. Afterwards, previews of available content are organized in different categories to create more desire for the product
At the end, I recalled the call-to-action, with a subset of reasons to believe.
User Home Page & Search Page
Once users are logged in, the user home page has similar design as the offer page, but features a live schedule and featured shows. The search function was designed to be fast and smart, with helpful filters listed on the left.