01 Project Brief
To raise awareness of a IDEXX product – SNAP Test, and to educate vet techs on the product, we created a social media campaign. With our clear understanding of the vet tech audience, we knew our design approach needed to be edgy, humorous, smart and short. And of course, still authoritatively communicate the superior science behind the SNAP test.
02 My Role
As the lead designer on this project, I was responsible to produce varied concepts of the characters, and the final deliverables, including a landing page, Facebook ads, an edutainment video, email blast, and a T-shirt mockup. The core assets are the custom characters for the 3 steps of SNAP Test.
The edutainment video was the 2017 VETTY Awards Gold Winners.
The light-hearted, fun and eye catching characters not only connect with their target audience, vet technicians, but they also help them better understand the technology.
Divide each section into a full screen experience with its own anchor link, as the marketing plan rolls out, we can share individual sections to social media. The arrows that connect each section encourage users to scroll. The form on the right follows the user as they scroll down the page.